White Wedding Platform — Redefining the Future of the Wedding Industry

white platform
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pollardi fashion group

On October 4-5, Milan in Villa Borromeo D’Adda is set to host the launch of the White Wedding Platform – an innovative concept aimed to reinvent the wedding industry.


The White Wedding Platform is a multifaceted platform, facilitating communication and knowledge exchange among boutique owners, buyers, journalists, personal stylists, producers, designers, influencers, and customers. The 2-day event aims to create a vibrant community of professionals, shaping the future of the wedding industry.

The industry experts will be able to get acquainted with wedding fashion trends and see for the first time the new collections of famous European brands of wedding dresses. Taking place at the exquisite Villa Borromeo D’Adda, this two-day event will feature a Fashion Show, Showroom, and an Edutainment Program with lectures and masterclasses.

On October 4 the entrance is free, by invitation. On October 5 – free entrance by pre-registration on the website.

Yedyna Bridal Dresses

Yedyna is a Ukrainian brand of designer wedding dresses. Translated from Ukrainian, “YEDYNA” means “the only one.” The main idea of the brand – is to create wedding dresses that emphasize the originality and uniqueness of the bride.
A woman for them is a muse and a source of inspiration, so they try to create dresses that will reveal the individuality and inner world of each.

Today Yedyna occupies the first position in the production of wedding dresses in the international market. Their dresses are sold in over 80 countries. Their main advantage is an individual approach, constant support of a personal manager, special offers, and the ability to be the first to order new collections.


Armonia Wedding Gowns

Over the 10 years of its existence, the brand Armonia has become well-known all over the world and has gained a reputation as a brand of trendy wedding fashion. All models of dresses are made of exclusive fabrics of a custom-made design, using innovative technologies in the development of templates. A large team of professionals works on each dress, given that more than 40 people work in production.

Wedding dresses of the Ukrainian brand Armonia are beauty and airiness, elegance and tenderness, femininity and glamour. Each girl can find the right dress for her, both royal luxurious and girlishly romantic, minimalistic understated, and even rebellious and provocative.


Pollardi Bridal Gowns

Pollardi is a renowned bridal brand that epitomizes elegance and luxury. With its exquisite designs and impeccable craftsmanship, Pollardi has established itself as a trendsetter in the wedding fashion industry.

The dress of Pollardi TM is the gem of the whole wedding. It is worth becoming a bride for such kind of a dress. Their philosophy is magnificence, luxury, and the status of the queen bride. Only a Pollardi dress will allow you to feel like the most beautiful and desirable bride on the most important day of your life.


Dominiss Wedding Dresses

Dominiss is a renowned bridal brand celebrated for its enchanting designs, exquisite craftsmanship, and dedication to fulfilling every bride’s dream.

In keeping with the Dominiss style, you can boldly wear skin tones with handmade details, translucent dresses, skirts, and dresses decorated with natural feathers, and choose bright things that emphasize individuality. The collections are designed for young, modern, bright brides who are used to being the center of attention.



Ricca Sposa Wedding Gowns

Ricca Sposa is a dynamically developing brand that represents the bridal fashion industry. They craft wedding and evening wear of exclusive designs, impeccable quality, and timeless beauty. They believe every single detail of a wedding dress matters, and that’s why their dresses are perfect in everything – from idea cuts and fits to the best fabrics used.

Ricca Sposa dresses have found their happy owners in more than 50 countries around the world. And the number of stores that appreciate the products of our company increases greatly with each new collection launch.

Innocentia Bridal Dresses

Innocentia is a distinguished bridal brand revered for its ethereal and sophisticated designs. Every season they create and release a new collection, they design an array of options for brides that love classic and elegant designs.

Besides, they’ve launched a separate luxury segment entitled Divina for clients who are ready to invest in the gown of their dreams with no expense spared. So, if you are on the lookout for a stunning gown that will enchant you and leave everyone around you awestruck, welcome to the world of Innocentia Divina.


Aria & Oliver Martino Gowns

ARIA, a renowned Ukrainian bridal fashion brand, has established itself as a leading name in the industry, specializing in creating aesthetically exquisite wedding gowns.
In 2019, ARIA fashion group introduced Oliver Martino as a subsidiary brand, marking a new chapter in the brand’s legacy. The launch of Oliver Martino expanded the brand’s offerings, introducing a fresh perspective to the industry.

These brands have emerged as the top selection for brides seeking elegance, romance, and timeless beauty. This reputation stems from their unmatched craftsmanship, meticulous attention to detail, and unwavering commitment to making bridal dreams come true.

Giovanna Alessandro Bridal Dresses

Giovanna Alessandro is an illustrious bridal brand renowned for its unparalleled creativity and artistic vision. With a dedication to crafting extraordinary wedding gowns, Giovanna Alessandro captures the essence of individuality and romance in each design. The brand’s exquisite craftsmanship and attention to detail result in breathtaking dresses that reflect sophistication and timeless beauty.

Brides seeking a unique and unforgettable look for their special day gravitate towards Giovanna Alessandro for its ability to turn dreams into reality with unparalleled elegance and grace.